PRIME VIDEO LIVE TV

Live and FAST streaming was growing significantly YoY but the experience was static and far behind our competitors. For our first iteration we introduced always on video whether you were in a browse or playback and then learned in to personalization and simplification to show customers the right stations at the right time. It was also very important to take the signal that got them into playback and build off that in-case it just wasn't the right program at that moment.