The Disney.com off today started as a web platform for EMEA that my team had developed. Soon after the North America team was also looking to redesign and we saw an opportunity to join forces and expand on the platform we created for EMEA. My team then took on the responsibility for North America and our platform was later leveraged for LatAm and Australia. When FOX was acquired we made further investments in this platform to support 21st Century Studios and Avatar.com.